A new campaign called The earlier, the better has been launched to encourage people to seek help early on from their local pharmacist if they’re feeling under the weather. The campaign is being backed by NHS North Tyneside Clinical Commissioning Group, who buy and plan healthcare and health services in North Tyneside.
The campaign asks those caring for or visiting an elderly relative to get advice from their local pharmacist or from www.nhs.uk/asap to prevent a minor illness developing into something more serious.
Dr John Matthews, clinical chair for North Tyneside CCG said “It’s especially important over the winter months that elderly people tell a friend, family member or carer if they have a bad cough, cold or sore throat to prevent it getting worse.
“Colds, sore throats, head-aches, hangovers, upset stomachs, coughs, aches, pains, and winter vomiting should all be treated at home or with the advice of your local pharmacist, with pain killers, rest and plenty of fluids.
“So it’s essential that older people seek help as soon as possible to prevent a trip to hospital if their condition gets worse. The earlier, the better.”
The campaign will run from 20 January to the end of March 2014 and will target the over 45s through a range of channels, and the over 60s through their friends, family and carers.
For more information on self-care advice visit www.keepcalmthiswinter.org.uk